How does Les Apprentis d'Auteuil generate donations and engage the employees of its sponsors each year during its Inter-company Challenge Je Marche Pour Apprentis d'Auteuil?
Each year Apprentis d'Auteuil supports nearly 40,000 young people and 8,000 vulnerable families. Thanks to its reception, education, training and integration programs in France and abroad. The foundation currently has more than 7200 employees.
Since 2022, Apprentis d'Auteuil has been organizing its own Inter-company Challenge every year. The foundation offers companies a sports and solidarity event between companies, to support families in difficulty.
Deployed over a period of 12 days, the Challenge organized by Apprentis d'Auteuil aims to mobilize all employees and participating companies to generate donations in favor of Family houses!
2000
Collaborators
29
Businesses
Thanks to the expertise of their dedicated Challenge Managers, the Apprentis d'Auteuil project teams received comprehensive support: calibration, retroplanning (project/communication) and follow-up.
An OuiLive expert was made available to the Apprentis d'Auteuil teams with support adapted to their requests and requirements established during the project calibration meeting. The support of our project managers allowed operational monitoring at the project and communication level by maximizing our solution in the face of the wishes of Apprentis d'Auteuil.
By synergising the needs of Apprentis d'Auteuil with the suggestions of the OuiLive teams and the possibilities offered by the platform, the challenge was structured in 5 stages over a period of 12 days in order to maintain a high level of commitment among employees and participating companies during the period.
The communication for this Challenge was developed and implemented by OuiLive, in line with the wishes and needs of the customer.
The communication kits, fully personalized and aligned with the visual identity of Les Apprentis d'Auteuil, included various wordings, videos, visuals, supporting documents and key data that made it possible to communicate on the Global Challenge.
Communications were broadcast before, during and after the challenges in order to inform, inspire and animate the Challenge, while keeping the commitment of the participants high.
The Challenge was a success because it was fully adapted to specific needs and took place over 5 fully personalized stages: The Auteuil Apprentis Foundation, Child Protection, Education and Schooling, Training and Integration and Family Support, including photo challenges, video challenges, quizzes, surveys...
The Apprentis d'Auteuil Foundation has focused on collective effort.
The participation of companies and the mobilization of all employees made it possible to unlock a donation of up to 231,000€ for the association Les Maisons des Familles.
“29 companies and 1,771 employees mobilized and made it possible to collect 231,000€ for the families in difficulty that Apprentis d'Auteuil support. This challenge made it possible to set up a dynamic of solidarity within the company, and to create and strengthen relationships with their colleagues. The employees believe that this challenge has pushed them to do more physical activity than usual.”
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