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Dior
How did Dior strengthen the knowledge of its new cosmetics range among its sales consultants and boosted sales on Valentine's Day?
How did Dior strengthen the knowledge of its new cosmetics range among its sales consultants and boosted sales on Valentine's Day?
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On the occasion of Valentine's Day, Dior has set up an innovative challenge for its sales consultants, aimed at training and informing about its new cosmetics line. The initiative encouraged learning through play with quiz modules, photo challenges, and interactive educational content on a dedicated application. The points accumulated by the participants could be converted into significant benefits, such as discounts on certain products, which added a motivating competitive dimension to the challenge.
2697
Attendees
2200
Affected retail outlets
1 month
Of Dynamic Challenge
The challenge, structured to take place over a month with daily activities, greatly benefitted from the support of OuiLive Challenge Managers. These managers played a fundamental role in working closely with internal teams to ensure regular monitoring and ongoing assistance, thus ensuring the active engagement of advisors. The application used for the challenge also contributed to a smooth and engaging user experience, facilitating access to information and participation in various challenges.
Efforts to promote the challenge within distribution networks have included the establishment of targeted communications and the distribution of promotional materials to maximize the visibility and impact of the program.
With 2697 participants and a coverage of 2200 points of sale, Dior was very satisfied with the implementation of the Challenge, which surpassed expectations in terms of participation and commitment. Dior observed both better product knowledge by advisors and an increase in sales in the distribution network. The participants' feedback highlighted that they were more comfortable selling the products because they were able to test them thanks to their advantages.
“The Forever on Fleek Challenge, as part of Valentine's Day, organized by OuiLive was a real success for our teams. Thanks to their innovative approach, our sales consultants have not only strengthened their knowledge about our product range but also increased their performance during a key period of the calendar. The commitment of the participants and the support of the Challenge Managers exceeded our expectations, creating a positive dynamic within our points of sale.”
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