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Pernod Ricard
How was Pernod Ricard able to train and strengthen the commitment of its multi-country sales teams?
How was Pernod Ricard able to train and strengthen the commitment of its multi-country sales teams?
Pernod Ricard has initiated the “Genies in the Bottles” challenge for its sales teams in order to improve their skills in product placement and in depth knowledge of the company's brands. This multilingual challenge (English, Greek, Hebrew) included activities that were both engaging and educational, with a system of loyalty points that could be converted into rewards, motivating the active and dynamic participation of salespeople.
3 targeted areas
Greece, Cyprus, Israel
3 Challenge languages
English, Greek, Hebrew
Several hundred
Of participants
The challenge took place over a month with a series of interactive modules including quizzes, polls, as well as photo and video challenges. Each module was designed to not only educate salespeople about products, but also to engage and motivate through a fun approach. All this content had to be translated into 3 languages: English, Greek, Hebrew, which represented a challenge in terms of language management. The OuiLive team provided comprehensive support to Pernod Ricard, ranging from strategic planning to operational implementation. Calibration meetings were organized to align the objectives of the challenge with Pernod Ricard's commercial strategies. Ongoing monitoring has also been put in place to ensure the commitment and optimal participation of all sales representatives.
The initiative has proved to be extremely beneficial. Sales representatives were actively involved in the content and challenges. As a result, they improved their understanding of the products and optimized their sales performance. The rewards, which were numerous prizes for participants from different regions, were awarded through a loyalty points system. This motivated salespeople to excel while stimulating competitiveness, thus promoting greater participation. Overall, the operation significantly increased the engagement of salespeople and improved their sales skills.
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