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Amundi Crédit Agricole
How has Amundi Crédit Agricole strengthened the knowledge of its range of green financial products among its bank employees while stimulating commitment and training through the Act for Tomorrow Challenge?
How has Amundi Crédit Agricole strengthened the knowledge of its range of green financial products among its bank employees while stimulating commitment and training through the Act for Tomorrow Challenge?
The third edition of the Amundi Crédit Agricole National Inter-Entity Challenge was launched to (re) discover the themes of the Engaged Range, focused on green financial products. This challenge aimed to train and animate employees around these themes, strengthening their knowledge and commitment. The teams, pre-created by the regional bank, participated in various modules, including quizzes, photo and video challenges, pedometers, polls, and forecasts. The awards included a financial contribution to four associations, motivating participants to be actively involved.
21
regional banks involved
265 869 337
not accumulated
4
Associations supported financially
The challenge was structured to take place over a defined period of time with daily activities, supported by OuiLive Challenge Managers. These managers collaborated closely with Amundi Crédit Agricole's internal teams to ensure regular monitoring and provide ongoing assistance, thus ensuring active employee engagement. The OuiLive application facilitated a smooth and engaging user experience, allowing easy access to information and dynamic participation in challenges. The promotion of the challenge has been optimized through targeted communications and promotional material.
With 2810 participants from 21 regional banks, the Agir pour Demain Challenge exceeded expectations in terms of participation and commitment. Amundi Crédit Agricole observed a better knowledge of green financial products among employees and a significant contribution to three associations. The participants' feedback highlighted a better understanding and promotion of green financial products, thus strengthening the company's environmental values.
“The Agir pour Demain Challenge was a real revelation for our teams. It made it possible to boost learning about green financial products in a fun and engaging way. The interactive modules and competitive activities not only strengthened the knowledge of our employees, but also encouraged active and enthusiastic participation, contributing to the success of this initiative.”
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