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Savencia
How does Alpine boost its employer brand and create links between its teams based in France and the United Kingdom?
How does Alpine boost its employer brand and create links between its teams based in France and the United Kingdom?
Savencia is an international, family-owned and independent food group, driven by strong values and a vocation: “Doing business to feed people well”. Savencia creates innovative and high quality products, marketed in supermarkets and in Food Services. Strong values, people at the center and the ambition for excellence are at the heart of Savencia culture.
Since 2013, the Group has organized a global Occupational Safety and Health Week every year, allowing each subsidiary to organize workshops on these themes. Through Yes Live, the Group wishes to experience moments of sharing and conviviality, while conveying key messages.
Extending over a period of 24 days, the Challenge, organized by the Savencia Group, aims to raise awareness among 25,200 employees, in 26 countries, on the themes of the Global Week for Safety and Health at Work.
The support took the form of a “Health and Safety Connected Challenge” focused on four stages (Physical Health, Nutrition, Mental Health and the 10 Savencia Essentials).
581
équipes mixtes
26
pays
50 000
euros de dons à l’association Les Banques Alimentaires
To guarantee the success of their project, the Savencia teams received tailor-made support from an OuiLive Challenge Manager. The dedicated expert started with a calibration meeting to precisely define Savencia's needs and expectations, resulting in the creation of a complete retroplanning. This plan covered all phases of the project, from design to implementation, including regular follow-ups and balance sheet meetings to adjust and optimize the process on an ongoing basis.
The OuiLive expert worked closely with the Savencia teams to merge their needs with the innovative solutions offered by OuiLive. The challenge was thus designed over 24 days to maintain a high level of employee engagement and active participation throughout the challenge.
In addition to operational follow-up, particular attention was paid to communication around the challenge. OuiLive designed and implemented a comprehensive communication strategy, adapted to Savencia's visual identity. Communication materials, including wordings, videos, visuals, and supporting documents, were broadcast on a selection of channels selected to maximize the reach and impact of the project. Targeted messages were relayed before, during, and after the challenges to inform, inspire, and motivate participants.
The Challenge was fully adapted to specific needs and took place over 4 stages: on physical health, nutrition, mental health and the 10 Savencia Essentials, including photo challenges, video challenges, video challenges, quizzes, surveys...
Savencia focused on collective effort, where the mobilization of all employees made it possible to release a donation of 50,000€ for the association Les Banques Alimentaires.
With a participation rate of 2,304 participants, 428 million steps covered, or 313,000 kilometers, the company is very happy with the engagement rate observed. This dynamic has contributed greatly to health awareness, which highlights the success of this challenge.
“A great adventure with OuiLive, with whom we worked on a first collective Savencia challenge, proposed for the benefit of Food Banks, which was very successful, with more than 8 trips around the world carried out by the teams, thus making it possible to present a check for €50,000. The Ouilive application allowed everyone to follow the results live with real emulation in the leading teams to be able to position themselves in the top 3 with a lot of sharing and good humor. especially thanks to photos and videos A nice way to pass health and safety messages while having fun in connection with a common goal of solidarity. Thanks to Ouilive for taking up the challenge.”
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