How did OuiLive allow Amazon to maximize the engagement of its employees during the Global Month of Volunteering while raising awareness among a greater number of participants in charitable actions and optimizing the impact of its volunteering initiatives?
For its fourth OuiLive Challenge during the Global Month of Volunteering (GMV) 2024, Amazon organized an event centered on volunteering, aligned with its raison d'être to create a meaningful and positive impact on communities. This three-week challenge allowed employees to discover the charitable actions carried out throughout the year and to share their opinions on volunteering. The points accumulated during the challenge were transformed into donations for the Gustave Roussy Institute, thus supporting research against childhood cancer. Amazon led the communication and launch campaign, integrating quizzes, photo/video challenges, and surveys to motivate participation.
600
active participants
54
country
4
OuiLive Challenges
The challenge was well structured, with effective support to solve technical problems. OuiLive Challenge Managers worked closely with Amazon to ensure a smooth and engaging user experience. The promotion of the challenge has been optimized through targeted communications and promotional material. The feedback explored how OuiLive can support Amazon on various types of future projects, including volunteering and training initiatives.
With more than 600 active participants divided into 54 teams, the challenge was a success. Although Amazon noted a high pace of work that made it difficult for everyone to participate, those who participated were made aware of internal actions and the Global Month of Volunteering. The company also found that some employees signed up without actively participating, which indicates a need to strengthen communication. Despite these challenges, Amazon plans to use the OuiLive platform for its future challenges in order to animate new projects with perhaps a new format depending on the new accessibility on the OuiLive application.
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