1. But what is breast cancer in fact?
The breast cancer is now the most common cancer in the world. In fact, in 2020, there were 2.3 million women affected and 685,000 deaths worldwide and that same year, 7.8 million women were diagnosed with this cancer in the past five years. Breast cancer is the leading cause of death by cancer in women around the world.
Today, several risk factors are identified. Although we know that some prevent the disease as much as possible, others are unfortunately unavoidable. Female gender is the highest risk factor for breast cancer. Only 0.5 to 1% of breast cancers develop in men. Fortunately, by identifying the symptoms as soon as possible, the Breast cancer heals in 9 out of 10 cases. Hence the importance of raising awareness about screening... And Pink October Participate strongly in it!
2. Who says October says October... pink!
To understand the beginnings of the operation, you have to go back a few years... In 1985, in the United States, TheAmerican Cancer Society organized, in partnership with the company Imperial Chemical Industries, a month-long campaign, from October 1 to 31, to raise awareness about breast cancer screening and mammography: the Breast Cancer Awareness Month. Although initially only communication, actions were organized on this occasion over the years.
A few years later, in 1992, Evelyn H. Lauderet, vice-president of Estée Lauder, was then in remission. In collaboration with Self Magazine, she created the association “Ruban Rose”. This association aims to represent the Women's fight against breast cancer. The company Estée Lauder then distributed pink ribbons in its stores in New York.
And besides, why pink ribbons? This color was chosen because it is a color “feminine, sweet, cheerful and evokes good health, everything that Cancer is not”, according to the association Breast Cancer Action.
A few months later, Evelyn Lauder created” The Breast Cancer Research Foundation ” which aims to support innovation in the field of clinical and genetic research. The Breast Cancer Research Foundation is born as well as the pink ribbon and the prevention campaign as we know them.
3. Pink October Challenge: what is it?
As Pink October approaches, THE strong solidarity event of the new school year, it is an opportunity to mobilize your teams for a new inter-company Challenge! And that's good news, this year OuiLive is partnering with the NGO Cancer @Work to engage your employees in breast cancer awareness and screening.
A recognized association of general interest created in 2012 by Anne-Sophie Tuszynski, Cancer @Work is the 1st Business Club dedicated to the subject of cancer, chronic diseases and work. Both a platform for exchanges and sharing on the integration of the disease in business and an incubator for economic and social innovation projects, Cancer @Work works on a daily basis to change the way Society and businesses look at patients.
On the occasion of Pink October Challenge, we suggest that you make your employees aware of the challenges of reconciling illness at work and to contribute to the realization of solidarity actions Job Dating.
On the program? From 10 to 21 October...
🎀 Discover the Pink October movement in the “Pink October: a whole story” stage 👫 Learn everything there is to know about the disease in the stage: “Breast cancer, let's talk about it” 👩 ⚕️ Learn about the fight against breast cancer in the “Act for your health and that of others” stage Learn everything there is to know about the disease in the step: “Let's talk about breast cancer” Learn about the fight against breast cancer in the “Act for your health and that of others” step 💼 Discover Cancer @Work and its 10 years of actions in the “All together for Cancer @Work” stage... through creative and sporting challenges, quizzes, and much more! And this year, Cancer @Work is offering you two webinars to discover the association and its solidarity actions. They will be led by the Executive Director of Cancer @Work, Nathalie Presson, in live video:
- Wednesday 12 October - 12:00pm to 12:30pm
Cancer @Work: 1st Business Club dedicated to the subject of illness at work
- Tuesday, October 18 - 12:00pm to 12:30pmJob Dating solidarity actions: the core mission of Cancer @Work
And in concrete terms, what is the impact?
Each registered company will allow a person who has experienced the disease to benefit from a Job Dating solidarity action to facilitate their return to work. And BONUS: the 6 companies on the Challenge podiums will finance the realization of a Job Dating session in 2023! As a bonus? This year, make room for the Coup de Coeur Prize! A solidarity photo/video challenge will be elected by a Cancer @Work jury in order to win an OuiLive Challenge for your teams!
An inclusive and united event, to support people in remission: enough to mobilize your employees at the start of the school year!
